Beyond travel agents, we provide access to carefully selected niche audiences within thematic networks and organisations that share a strong interest in travel, such as sport and lifestyle communities. For hotels, destinations, airlines and DMCs, these audiences represent a valuable addition to the traditional distribution model, enabling targeted communication around specific interests, products or periods, and driving meaningful engagement.
By segmenting your communication, you deliver more relevant messages, build stronger engagement and significantly increase your chances of conversion. Segmentation ensures that every action is targeted, efficient and impactful.
Golf travellers look for destinations that support their game with well-maintained courses, tailored services and a calm, premium environment.
Properties offering proximity to quality clubs, flexible scheduling and golfer-friendly amenities create a smoother experience that encourages longer stays and repeat visits.
Divers are drawn to destinations that offer clear waters, certified guidance and safe, wellorganised excursions.
Hotels that collaborate with trusted dive centres and provide convenient logistics can significantly enhance the appeal and confidence of this highly committed niche.
Cyclists value destinations that combine scenic routes, practical support and easy access to equipment or repair services.
Hotels offering storage, washing facilities or local route expertise make the journey more enjoyable and position themselves as the natural hub for cycling groups.
This audience responds strongly to destinations with accessible courts, quality coaching and modern sports facilities.
Hotels that offer on-site courts can deliver the active, social experience players seek, increasing their likelihood of return.
Yoga and mindfulness groups look for destinations that offer calm environments, dedicated spaces and programmes that support physical and mental well-being.
Hotels providing serene practice areas, wellness facilities create a more meaningful retreat experience and position themselves as a natural choice for guests seeking balance, relaxation and mindful connection.
Dance groups look for destinations that offer inspiring spaces, a creative atmosphere and opportunities for workshops, rehearsals and cultural exchange.
Hotels with ballrooms, multifunctional rooms or open studio-style spaces can easily accommodate practice sessions, small performances and group activities.